A Physical Therapist who has a skill set superficially for health and wellness who has started her own business not only providing out patient physical therapy services but also Pilates classes (on equipment and mat), personal training services and nutritional and wellness counseling.  The business is self pay only, no insurance, and therefore wants to draw those who understand insurance with high deductibles and out of pocket fees mean finding affordable quality services what will deliver results and not waste people’s time and money.

Challenge

This client has the challenge of wanting to attract clients with the disposable income and desire to invest time and money into personal wellness. Also, for the client the main audience it is to attract other clients by referrals from word of mouth and doctors she knows and works with.

Solution

Rebrand the company to attract clientele with disposable income and time to invest in quality health and wellness services.  Create a website that disseminates information including types of services, fee schedule that is fair and competitive, beautiful to the eye and enticing the client to visit and experience more, and that demonstrates and give confidence to clients that services offered here will help the client meet their goals.  Design an app that clients are drawn to and want to interact with and make exercising fun but also assist the client in performing exercises correctly with greater ease.

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